Summary
In the first episode of the Plain English Finance Podcast, Tré Bynoe introduces himself, shares his personal story, and explains why decision-making is the foundation of financial success. Drawing from his own life — growing up in foster care, pursuing a career in financial planning, and building wealth without shortcuts — Tré outlines a framework that helps corporation owners and families make evidence-based choices. This post breaks down the key lessons, practical steps, and questions you should ask when seeking advice.
The Role of Decisions in Building Wealth
Wealth doesn’t come from luck. While some people stumble upon windfalls — through crypto gains, a lucky stock pick, or selling a business — the vast majority build wealth by making good decisions repeatedly over time.
As Tré explains:
“No decision is still a decision — it’s just usually a bad one.”
Avoiding financial choices doesn’t protect you; it often leaves you worse off. Instead, progress comes from owning your decisions and building systems that make good choices easier to repeat.
Who You Should (and Shouldn’t) Take Advice From
We are surrounded by advice — parents, friends, colleagues, social media. Much of it is well-meaning, but it can be misleading or harmful. Tré offers a clear framework:
- Listen only to two groups:
- People who have already achieved what you want.
- Experts in the field with the right qualifications.
- Filter out well-meaning advice. Even trusted family members may give advice that isn’t based on experience or expertise.
As he puts it:
“There are so many different ways to do something wrong and only a few ways to do something right.”
By being selective, you dramatically reduce the risk of following poor guidance.
The Value of Credentials and Evidence
Not all financial professionals are created equal. Many advisors are primarily trained to sell products, not to provide holistic advice. Tré emphasizes the importance of designations:
- Certified Financial Planner (CFP): The gold standard for comprehensive financial advice in Canada.
- Chartered Investment Manager (CIM) or Chartered Financial Analyst (CFA): The two designations required for discretionary portfolio management.
For those with more than $1–2 million in investable assets, working with a CIM or CFA becomes essential. But regardless of wealth level, Tré stresses:
“All the financial planners that I know who are great hold their CFP marks.”
Credentials aren’t everything, but they’re a reliable starting point.
Building Systems Around Good Decisions
Tré describes his ability to systematize decisions as his “unfair advantage.” Once you’ve identified a good choice, build a framework that makes it easier to repeat in the future:
- Budgeting: Automate savings and expenses to reduce errors.
- Investing: Use evidence-based strategies rather than reacting emotionally.
- Annual reviews: Create structured check-ins to assess progress and adjust.
By embedding good habits into systems, you reduce the chance of making poor, one-off decisions.
From Foster Care to Financial Planning
Tré’s own background shaped his approach. Growing up in the UK foster care system, he learned early on that privilege varies, and that personal responsibility is key:
“It’s on me to achieve what I want to achieve and to figure out how to do so, no matter the circumstances.”
Exposure to different families’ views on money, time, and resources taught him that decision-making, not circumstance, was the biggest differentiator.
What to Do Next: A Checklist
If you want to improve your financial outcomes, here are practical steps:
- ✅ Audit who you’re listening to — cut out voices without experience or credentials.
- ✅ Verify your advisor’s designations (CFP, CIM, or CFA in Canada).
- ✅ Distinguish opinions from facts; demand evidence for major financial decisions.
- ✅ Put good decisions into repeatable systems — automation, structured reviews, and rules.
- ✅ Remember that avoidance is costly: no decision is still a decision.
Wealth isn’t built on chance. It comes from intentional, evidence-based decisions that compound over time. Episode 1 of the Plain English Finance Podcast sets the stage for making better financial choices.
